The Hoop Life

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Free Shipping on ALL ORDERS!

We offer FREE SHIPPING on all US orders anytime, anywhere!

New Arrivals Tuesday + Thursday

Every Tuesday and Thursday we will release 4+ New Arrivals for the week. We pride ourself on only ordering a limited amount so that we are delivering something fresh and new each week.

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Gift card

Give the girl what she really wants. Give her a gift card to pick out all her favorite items.


I was so happy with all my items. They are all so cute and different. I ordered them on Monday and they arrived on Friday right before the weekend. Not to mention the shipping was free. I will for sure be placing more orders with Alter Ego. 

Brooke C.